The ad from Tu-ka mobile phones below shows 100 Japanese men and women representing the current demographic breakdown of the nation. And as the caption on the top says (日本って、おじさんとおばさんの国なんだ！), Japanese has become a country of all old-people.
I have never thought that the Japanese Pop Culture explosion was necessarily a inevitable development, but more of a consequence of the huge baby boom in the ’60s and the proliferation of single-child families in the ’70s. Back then, young people made up about 20% of the population and companies developed products for this huge youth market.
In the next century, Japan will be 20-25% elderly, which could not be a good thing for the youth culture industry. Are we already seeing the effect of this demographic change in the current decline of the music and fashion industries? Tu-ka is working hard to develop special cell phones for technophobic grandparents. That’s manpower taken away from dedication to younger demographic markets.