Weekly Playboy> — Japan’s number one magazine for angry, angry, breast-obsessed men — has a banner-article in the new issue advising their readers not to use “deai-kei” websites to meet women. In the enormous deai-kei industry, men pay exorbitant fees to send emails to various “girls,” whom they hope to meet in person. Turns out: companies hire young women and men (“net-okama”) to write emails as “sakura” set characters and find new and innovative ways to evade talk of actual meeting the clients. I have a half-dozen friends who’ve worked this job, and they all claim that these men are all frightfully sad and pathetic — especially since it’s a huge open secret that the “girls” don’t exist and the sites are a sham.
Weekly Playboy, in its infinite mission to get their readers laid (usually through glorifying the culture of paid transactions), suggests in its headline: “If you’re gonna do it, definitely go with “non-Deai-kei” sites” (「ヤルなら、断然”非出会い系”サイト」). This particular magazine is always happy to fill the pockets of the underworld sex industry, so I would guess that they’ve gotten the OK to move readers away from these fake sites.
Earlier this year, there was news of police raiding a deai-kei office and busting up the yakuza-nerd network running it, after several of the highly frustrated patrons filed massive complaints. Japanese men, evidently, do not like the fantasy of paying money to talk to women who do not really exist.