I just viewed the “crazy” rock band Sambomaster‘s video for “世界はそれを愛と呼ぶんだぜ” (“The world calls that love”), which begins with a middle-aged boss telling a uniformed OL that she has failed to do an adequate job on her assignment. She then heads to the roof and emotes by listening to Sambomaster’s single in her headphones (not an iPod, by the way).
Again, we see a young rock band trying to connect with possible consumers through demonstrating a direct empathy with bland-looking, white-collar, middle-class clerical workers. Soon Japanese grime heavies will use their song lyrics to provide test-taking strategies for college-entrance exams, and Osaka noise bands will yearn to create DVDs for comforting seven year-old surburban kids on their failure to get into prestigious elementary schools. By next year, all popular music will explicitly reinforce the capitalist cog lifestyle. Welcome to the future.