I am too old to be chasing stories of teen celebrity coiffure, but I can’t help but think there is a deeper meaning to Kimura Kaela‘s new unbelievably-unadorable punk haircut. At the moment, the buzzed sides have morphed from “heart” red to a sickly shade of lime green.
For those unfamiliar with Kimura, she is an up-and-coming cutie-pie singer/actress, who in the past, had shades of alternative-ness, but nothing too shocking for a Seventeen model. This “rebellious” haircut appears to be a promotion stunt for her new harder-edged single “Beat” — a slight musical departure from the perky power pop her team created for her in the past.
Now, I’m supposed to think that this haircut is “meaningless” outside of mere “fashion”-based intentions, but this does seem like a calculated attempt to remove her from the “cute idol” group and place her in “rock chick” territory. Fashion as genre identifier? Yes, but I can’t help but believe she is personally interested in shunning the idol-factory industrial mechanisms and going “real” — and this new haircut is her way of showing it. Whether or not I’m being deceived by clever marketing or not, she is using fashion in the Western sense of having the behavior be attached to a particular philosophical disposition. This is clearly a protest, albeit in that cliché “protest” mold. If she grows her hair out and puts out a slick Europop album in the near future, I may be wrong about all of this, but idols don’t just up and shave their heads.