Neojaponisme Videocast #1: Japanese Third-Category Beers

Néojaponisme has moved into the world of video. See the first ever Néojaponisme Videocast on YouTube. Watch in HD!

In this first episode, Marxy, writer/translator Matt Alt, and writer Patrick Macias do a taste test of three Japanese third-category beers (第三のビール): Nodogoshi Nama, Asahi Strong Off, and Awamugi.

More episodes coming soon. Subscribe to our YouTube channel to get the latest updates.

W. David MARX
December 15, 2011

W. David Marx (Marxy) — Tokyo-based writer and musician — is the founder and chief editor of Néojaponisme.

13 Responses

  1. Kim Jong-il Hater Says:

    This is like the best thing ever…

  2. Daniel Says:

    Ha, this is hilarious. My favorite part is how you use four different cameras – enormous production for such bad beers!

  3. Leonardo Boiko Says:

    As one would expect, Marxy is one classy kat.

  4. W. David MARX Says:

    Three cameras — all with different white balance.

  5. Tim Wilkinson Says:

    Brilliant!

    Unless your only aim is to get wasted and have a terrible hangover, I can’t see any reason to drink this stuff.

    Would be interesting to see a blind taste test of the proper Japanese beers. Which of the major labels actually have 100% malt? I know super dry doesn’t. Maybe just Ebisu, Suntory (Premium) Malts and Ichiban Shibori?

  6. Crusoe Says:

    Mr. Alt raises an interesting question though. Why malt? Is this just a cash grab, or is there an unseen enemy in the shadows? This seems like the perfect job for NJ.

  7. wah Says:

    I actually enjoy Nodogoshi Nama, but I’ll be the first to admit I have terrible/no taste in beer.

  8. twocrudemandudes Says:

    I agree with Tim. I’d like to see the other end of the spectrum and see a tasting of premium beers.

  9. ginevra Says:

    That video was a lot of fun! (And I don’t even like beer, fake or real)

  10. Fanke Says:

    Classy? By American standards, maybe ;-)

    Jeans + Jacket + Tie = Nono

  11. Chuckles Says:

    Excellent. Money quote: “Beer flavored water”.

  12. W. David MARX Says:

    Thank you Fanke for holding us all to standards of 19th century dress protocol.

  13. Anymouse Says:

    Well, it could be worse. He might hold you 12th century dress protocol.