Neojaponisme Oh! Sake!: Japanese Non-Alcoholic Beers

Here’s the brand new episode of Néojaponisme Oh! Sake! — our videocast on Japanese alcohol and alcohol-like beverages. Watch the latest in HD!

In this fourth episode, Marxy and writer/translator Matt Alt do a taste test of four Japanese non-alcoholic beers from the major breweries: Kirin, Asahi, Suntory, and Sapporo.

Also watch Videocast #1 on Japanese third-category beer, Videocast #2 on whiskey highballs in a can, and Videocast #3 on “mocktails in a can.” Subscribe to our YouTube channel to get the latest updates.

W. David MARX
March 13, 2012

W. David Marx (Marxy) — Tokyo-based writer and musician — is the founder and chief editor of Néojaponisme.

Posted in Markets and Consumers, Popular Culture, The Present, Videocasts 6 Comments »

6 Responses

  1. M-Bone Says:
    March 13, 2012 at 12:31 pm

    You guys should do a Japanese microbrew taste test.

  2. Adamu Says:
    March 13, 2012 at 8:02 pm

    Ugh I tried one of those and it tasted like beans

  3. Max Pinton Says:
    March 15, 2012 at 11:58 am

    Any word on how sugar was in a sugar-free drink? Was it a sugar alcohol (like sorbitol) or something?

  4. W. David MARX Says:
    March 18, 2012 at 7:37 pm

    Still baffled by this. The first ingredient is 砂糖 and yet it’s “zero sugar.”

  5. Jeffrey Says:
    March 20, 2012 at 10:46 pm

    Stop wasting time! Back to work. Eagerly awaiting Gyaru Part II.

    Non-alcohol beers just before St. Patrick’s Day. I’m just sure.

  6. pm215 Says:
    March 22, 2012 at 6:18 am

    The Asahi website for the W-Zero (http://www.asahibeer.co.jp/w-zero/) has carefully footnoted caveats that when they say “zero calories” they actually mean “less than 5 kcal per 100ml”. At 0.9g of sugar per 100ml I guess they just squeak in under the bar…