Neomarxisme Archive

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Néomarxisme — “the pop sociology of pop” & “a post-blog” — launched in October 2004 as the personal media space for Tokyo-based writer and musician W. David Marx (Marxy). The site went into hiatus upon Marx’s establishment of Néojaponisme in August 2007, but in its almost three years of existence, Néomarxisme featured nearly 800 essays and pieces of original content. The following archive organizes the best material from this vast reserve of information into appropriate categories.

Serious Matters

Education, Employment, and Labor
“Regain and Orthopraxical Labor Goals”
August 6, 2007.
“Golden Week: Ultra-Rational Order Causes Massive Demand for Low Supply”
May 2, 2007.
“Work/Life Balance – Coming Never to Japan” March 6, 2007.
“No Chances in the Early Days of the ‘Second-Chance Society’” November 22, 2006.
“The Republic of (Un)Educated Elites” November 6, 2006.
“A Refreshed Hierarchy for the Japanese Hypermeritocracy” October 17, 2006.
“Japanese Employment, the Adventure” March 27, 2006.
“The Myth of Japanese Universities” June 22, 2005.

Socioeconomics and Class
“Rich Kids” December 12, 2006.
“How Did Japanese Analysts Make Money Before the Rise of Poor People?” (on Miura Atsushi) September 12, 2006.
“Dignity of a Nation Analysis Sidebar 1: Income Inequality and Lifetime Employment” July 31, 2006.
“The Rise of Social Class in Japan, Pt. I” January 16, 2006.
“Japan Discovers Poor People… and They’re Awesome!” December 12, 2005.
“Class and Creativity” (Tokion’s Creativity Now Tokyo) October 24, 2005.
“Les Maisons des Nouveaux Riches” April 3, 2005.
“Income (In)equality in Japan” December 13, 2004.

Economics and Development
“The Friend Tax” March 18, 2006.
“A Sudden Influx of Foreign Labor” February 14, 2006.
“Livedoor Con’t” January 24, 2006.
“Down with the Construction Industry!” December 5, 2005.
“Sturm und Traing” (when the trains stop in Tokyo) November 7, 2005.
“15%” (consumption taxes in Japan) October 25, 2005.
“OECD Economic Survey on Japan 2005″ June 1, 2005.

Politics and Power
“The Kurile Island Dispute and the World of Women’s Fashion” June 3, 2005.

Japanese Leftism
“Kichiku Daienkai” March 23, 2005.
“Kids These Days!” (why Japanese student radicalism failed) March 3, 2005.

The Dignity of a Nation
“Are You Ready for Kokka no Hinkaku Week?” July 23, 2006.
“Kokka no Hinkaku Chapter 1: The Limits of the Modern Spirit of Rationality” July 24, 2006.
“Kokka no Hinkaku, Chapter 2: The World Will Be Ruined with ‘Logic’ Alone”
July 24, 2006.
“Kokka no Hinkaku Chapter 3: Doubting freedom, equality, and democracy” July 26, 2006.
“Dignity of a Nation Analysis Sidebar 1: Income Inequality and Lifetime Employment” July 31, 2006.
“Kokka no Hinkaku Chapter 4: Japan – the Nation of Sensitivity and Form” August 6, 2006.
“Kokka no Hinkaku Chapter 5: Reviving the Bushido Spirit” August 14, 2006.

Japanese National Identity

Japanese definitions of Japan
“Japan, So Narrowly Defined” May 15, 2007.
“Athletic Underdogs and Nation States” March 29, 2007.
“Japan: Major or Minor Country?” December 8, 2006.
“Pompous Particularism vs. Pompous Universalism” July 3, 2006.
“Girls, Don’t Fight! We Can All be Japanese!!” August 9, 2005.
“Jomon vs. Yayoi” July 20, 2005.
“Hip Hoppin’ Ben Franklin and Kyrgyzstani Textiles in a World of Curry: Aichi Expo 2005″ April 21, 2005.
“Gundam: Warriors of Universalism” April 15, 2005.
“Travel Japan: It’s… Not Bad!” February 6, 2005.

Foreign definitions of Japan
“The America that Mistranslates Japan” December 7, 2005.
“Japan as Number One! – Part One” May 23, 2005.
“Japan as Number One! – Part Two” May 25, 2005.

Gross National Cool
“Japanese Cool from Economic Meltdown? Not really.” June 23, 2007.
“Back to the ’90s” July 14, 2005.
“Gross National Cool: A Japanese Response” June 4, 2005.
“The Fragility of Pop Culture” (the fleeting Cool Japan moment) March 20, 2005.
“Japan Boom Trickle Down” February 26, 2005.
“Debunking ‘Gross National Cool’” Young Alive In Love blog. July 5, 2004.

Culture, Arts, Literature, Craft, Language

Philosophical dispositions
“Top Gun and Faith Alone” July 2, 2005.
“Orthodoxy vs. Orthopraxy” February 11, 2005.

Craft and Creativity
“Recycling Cliches: Rakugo vs. Stella” March 2, 2006.
“Class and Creativity” (Tokion’s Creativity Now Tokyo) October 24, 2005.
“Murakami Takashi Sells Out!” June 19, 2005.
“TOKION’s Creativity Now Tokyo” November 7, 2004.

Pakuri (Artistic Thievery)

“Pakuri Goes East-West” May 10, 2007.
“2-Ch Foils Manga Pakuri” October 19, 2005.
“The Do-Nuts: Halcali Pakuri” July 7, 2005.
“Noda Nagi’s Pakuri Problem Part Two” July 6, 2005.
“Otsuka Ai Pakuri!” June 17, 2005.
“The Pakuri Debate: Noda vs. Aida” April 30, 2005.

Language
“Miihaa” June 5, 2007.
“Cuteness vs. Fluency” February 26, 2007.
“Kanji Causes Manga: Why?” December 13, 2006.
“English” March 7, 2005.
“English, Pt. III” March 15, 2005.

Literature
“Rich Kids” December 12, 2006.

Japanese Postmodernism
“Japanese Postmodernist on Japanese Postmodernism” April 5, 2005.

Music and Entertainment

Japanese Entertainment World
JJ and Johnny’s” August 23, 2007.
“Gossip is Hard to Read” August 21, 2007.
“Cigarettes: Way Before You Die of Cancer, Your Idol Contract Gets Revoked” March 27, 2007.
“Cuteness vs. Fluency” February 26, 2007.
“The Japanification of Leah Dizon” February 15, 2007.
“Idol Decline” (the rise of Koda Kumi) October 24, 2006.
“Hamasaki Ayumi Engagement: Ultimate Paranoid Narrative” December 11, 2005.
“The Hamasaki Ayumi Wedding Fiasco — Part II” December 8, 2005.
“Mourning Musuko” November 16, 2005.
“The Soft Appeal, Con’t” August 23, 2005.
“The Soft Appeal” August 16, 2005.
“iTunes Japan: Sony vs. The Jimushos” August 11, 2005.
“Payola” July 28, 2005.
“The Trials and Tribulations of Japanese Entertainment” May 13, 2005.
“Suzuki Ami’s Mystery Boss” May 12, 2005.
“Talent Industry 101″ March 31, 2005.
“When Artists are Resurrected” (Suzuki Ami) March 29, 2005.
“The Onyanko Club” March 16, 2005.
“The Onyanko Club, Pt. II” March 17, 2005.
“The Onyanko Club, Pt. III” March 18, 2005.
“When Artists Disappear” February 24, 2005.
“What Fuji Keiko’s Daughter is Up to in America” October 14, 2004.
“Utada and the Bie Lie of Selling Abroad”
Young Alive In Love blog. September 29, 2004.

Japanese Music
“Do You Remember Rock ‘n’ Roll TV?” July 11, 2007.
“Year in Music 2006″ December 21, 2006.
“R.I.P. Velfarre” November 17, 2006.
“Being For the Benefit of Mr. K” (Avex CD inspired by Kurt Cobain) April 20, 2006.
“Noah’s Ark” (DIY recording in Tokyo) January 27, 2006.
“Gimme Shelter and Towel Rock” November 12, 2005.
“In Search of… Henbyoshi” October 17, 2005.
“Low on Budget, Low on Concept, High on Rock” September 29, 2005.
“Puffy Amiyumi as Neo-Bubblegum” September 9, 2005.
“Breakfast Notes on Jpop Videos” August 29, 2005.
“Japanese Artists With Foreign Names 1984-2004″ August 26, 2005.
“Golden Interview Week: No. 6 – Shugo Tokumaru” May 4, 2005.
“Indie Bread vs. Indie Music” April 12, 2005.
“Japanese CD Rental Stores” January 18, 2005.
“No Criticism, No Past” January 16, 2005.
“The Year in (J)Pop 2004″ January 11, 2005.
“No Lyrics in Music Reviews” November 2, 2004.
“The Decline of the Japanese Music Market, Part One” October 17, 2004.
“The Decline of the Japanese Music Market, Part Two” October 18, 2004.
“The Decline of the Japanese Music Market, Part Three” October 19, 2004.
“The Decline of the Japanese Music Market, Part Four” October 20, 2004.

Shibuya-kei
“A Eulogy for Zest” (closing of Shibuya-kei record store Zest) September 25, 2005.
“The Legacy of Shibuya-Kei Part One” November 15, 2004.
“The Legacy of Shibuya-Kei Part Two” November 16, 2004.
“The Legacy of Shibuya-Kei Part Three” November 19, 2004.
“The Legacy of Shibuya-Kei Part Four” November 19, 2004.
“The Legacy of Shibuya-Kei Part Five” November 22, 2004.
“The Legacy of Shibuya-Kei Part Six” November 24, 2004.

Music Reviews
“Solid Gold Disney” January 18, 2006.
“Who’s Got Beef? You Chicken?” November 21, 2005.
“Halcali – HarukaRImikkusu” March 25, 2005.
“Three Jpop Discs that Matter: Honorable Mentions” February 7, 2005.
“Three Jpop Discs that Matter: Number One” (Shiina Ringo’s “Shoso Strip”) February 6, 2005.
“Three Jpop Discs that Matter: Number Two” (Judy and Mary’s “The Power Source”) February 5, 2005.
“Three Jpop Discs that Matter: Number Three” (Puffy’s “amiyumi”) February 4, 2005.
“Tokyo Jihen – Kyouiku” December 5, 2004.
“Halcali – Ongaku no Susume” November 11, 2004.
“Hazel Nuts Chocolate – Bewitched!” Young Alive In Love blog. August 9, 2004.
“Aprils – Pan-da” Young Alive In Love blog. August 9, 2004.
“The Electronic Tomato – S/T” Young Alive In Love blog. August 9, 2004.

American Music
“SXSW and the Paradox of Choice”
March 21, 2007.
“Looking Back on 1996″ (conceptual review of The Shins and Rilo Kiley) October 31, 2006.
“The Three Most Underrated Singles of All Time” March 27, 2005.

Markets and Consumers

Japanese Consumer Culture
“Miihaa” June 5, 2007.
“It is no longer fun to wait in line” November 13, 2006.
“Does the Long Tail Apply to Japan?” August 11, 2006.
“Hyper-Speed Product Proliferation? Blame Distribution” June 27, 2006.
“The Soft Appeal, Con’t” August 23, 2005.
“The Soft Appeal” August 16, 2005.
“Back to the ’90s” July 14, 2005.
“A Half-Pint of ‘Sono Hoka no Zasshu 2,’ please” April 13, 2005.
“The Leftover Plurality” March 24, 2005.
“Happoshu Culture” November 28, 2004.
“The Dasai Market Thesis” Young Alive In Love blog. September 7, 2004.

Advertising
“Regain and Orthopraxical Labor Goals” August 6, 2007.
“Rip Slyme in a One-Act Play Entitled ‘Sony Vaio: Fight the Power’” February 24, 2007.
“All Behold the Monolithic Beauty of the Mobile Ad Monopoly” December 4, 2006.
“Wake Up to the Same Coffee at Your Friendly Gigolo” (on hosts) September 8, 2006.
“Proof!” (quotes on Japanese movie posters) January 12, 2006.
“Truth in Advertising” January 15, 2005.

Media

Japanese Media Basics
“Everything Bad is Good For You (In Selected Media Markets)” October 28, 2005.
“Too Hot for Japan” (Cyzo on taboos) October 2, 2005.
“A Correction on Japanese Film Criticism” July 26, 2005.
“Cyzo: Censoring Star Wars Reviews in Japan” July 22, 2005.
“Japanese Consumers Want Manuals” June 26, 2005.
“Den Hideo on the Japanese Media” May 11, 2005.
“The Japanese Media: A Recap” May 10, 2005.

Internet
“The Second Digital Divide in Japanese Society” March 1, 2007.
“The So-Called ‘Densha Otoko’” July 10, 2005.
“Telecommunications: Culture Killer or Catalyst?” June 28, 2005.
“Japanese Blogging and Anonymity” May 27, 2005.
“Alas, the iPod Shuffle” May 15, 2005.
“Friendster vs. Mixi, U.S. vs. Japan” February 11, 2005.

Magazines
JJ and Johnny’s” August 23, 2007.
“On the New Japanese Tokion” September 18, 2006.
“Deductive Argument on Advertorial” July 20, 2006.
“Terminal Decline… of a Certain Subculture (Which Had its Many Foreign Fans)” (end of Relax magazine) June 15, 2006.
“All We Do Here is Sleep, Work, and Eat” (ku:nel) January 8, 2006.
Relax on Peace” October 20, 2005.
“Cyzo!”
July 4, 2005.
“Do You Hate Uniqlo? Then Buy a Magazine All About the Brand!”
April 23, 2005.
“Authority through Selective Democracy” November 18, 2004.

Fashion Magazines
“MilK Helps Your Kids Grow” June 8, 2007.
“Street Snaps: Top-Down or Bottom-Up?” June 6, 2007.
“Zino: Because We Needed Another Leon” May 14, 2007
“I Know What Boys Like” August 29, 2006.
“The Kurile Island Dispute and the World of Women’s Fashion” June 3, 2005.
“I Can CanCam May 29, 2005.

TV
“Lackluster Video: The Continuing Enigma of Japanese Television” November 28, 2006.
“Japanese TV: Passing the Savings onto the Top” November 2, 2006.
“Japanese TV, Part II – Sonim vs. Orlando Bloom” November 5, 2005.

Film
“Bus Man” (Japanese release of Napoleon Dynamite) August 24, 2005.
“Top Gun + Japanese Film Practices” July 3, 2005.
“Bad Tuning” (Japanese film titling) July 1, 2005.
“Star Wars III – In July!” May 21, 2005.
“Kichiku Daienkai” March 23, 2005.

Travel

Japan
“Good Times at the Kamiya Bar” May 21, 2007.
“Go West” (visiting Kansai) July 19, 2007.
“Fun, Sun, and Black Ships” (a trip to Shimoda, Izu Peninsula) October 12, 2006.
“The Lion Whispers” (classical music cafe Lion) February 2, 2006.
“Friday Night” (a night in Tokyo) November 19, 2005.
“Canyoning vs. Ikaho”
August 2, 2005.
“Travel Japan: It’s… Not Bad!”
February 6, 2005.

Sex, Love, and Marriage

“No Shotguns, No Weddings” August 15, 2007.
“The Beauty of Effort” July 27, 2007.
“5318008 Upside-Down on Calculator” July 6, 2007.
“Attraction to Adult Women: a Hot Trend for Upper-Middle Class Men” April 14, 2007.
“Cuteness vs. Fluency” February 26, 2007.
“The Japanification of Leah Dizon” February 15, 2007.
“I Know What Boys Like” August 29, 2006.
“Magazine Rack” (the Japanese breast fetish) June 13, 2005.
“Weekly Playboy: Say No to “Deai-kei” Sites” June 2, 2005.
“The Onyanko Club” March 16, 2005.
“The Onyanko Club, Pt. II” (“Otto Chikan”) March 17, 2005.
“The Onyanko Club, Pt. III” (“Stop it, Teacher!”) March 18, 2005.

Subcultures

Subculture Basics
“Delinquent Subcultures vs. Consumer Lifestyles” April 8, 2005.

Yankii/Gyaru

“The Misanthropology of Late-Stage Kogal” January 23, 2007.
“Wake Up to the Same Coffee at Your Friendly Gigolo” (on hosts) September 8, 2006.
“Namennayo – On Pirates and Cats” July 16, 2005.
“Kenka Bancho” March 26, 2005.
“Roller Cool” November 25, 2004.

Otaku
“Otaku: The Last Nerds Left Standing” August 31, 2006.
“On that OTAK Otaku Certification Exam…” August 17, 2005.

Pop and Youth Culture

History of Pop Culture
“Massing, Demographics, and the Beginnings of Japanese Pop Culture” June 4, 2007.
“Now I Understand Why Contemporary Japanese Pop Culture is at a Nadir” July 11, 2006.

21st Century Youth Malaise
“The Kids Are Allwrong” June 27, 2007.
“The Soft Appeal, Con’t” August 23, 2005.
“The Soft Appeal” August 16, 2005.
“A No-Tenko Japanese Youth” May 13, 2005.

Fashion

“MilK Helps Your Kids Grow” June 8, 2007.
“The Commercial Mystery of Bitch Skateboards” April 25, 2007.
“Booze, Babes, and Bawling” (Liquor, Woman, & Tears store) September 28, 2006.
“From First Class to Coach: Beginnings of Taste Deflation in Japanese Fashion” September 26, 2006.
“The Competing Orthopraxies of Three-Button Suits in Japan” May 12, 2006.
“Harajuku/Omotesando: Radically Cool or just Totally Awesome?” April 24, 2006.
“My Favorite Band is Dinosaur Jr. T-shirts” September 24, 2005.
“Popeye ’79 on American College Life” August 8, 2005.
“NY Times on Harajuku Girls… Again” June 20, 2005.
“LoVe” (Louis Vuitton in Japan) June 16, 2005.
“Do You Hate Uniqlo? Then Buy a Magazine All About the Brand!”
April 23, 2005.
“Delinquent Subcultures vs. Consumer Lifestyles”
April 8, 2005.

A Bathing Ape
“Shukan Post on the Bape Vast Tax Evasion Scheme”
May 18, 2005.
“Ape vs. Good Charlotte”
April 2, 2005.
“When Trendy Cafes Disappear”
(closing of Bape Cafe) March 29, 2005.
“Nagao Tomoaki in the New York Times”
December 22, 2004.