A one-time journalist for the Mainichi Shimbun, Sasaki Toshinao (b. 1961) is one of Japan's most articulate and widely-read commentators on the country's net culture and its relation to the emergence of the so-called "Lost Generation" of people in their twenties and thirties who joined the work force just after the bubble economy burst in the early nineties. His work includes his CNET blog Journalist's Perspective, a regular column for Cyzo magazine, and books such as The Flat Revolution 『フラット革命』 (2007) and The Birth of Blog Discourse 『ブログ論壇の誕生』 (2008).