Tokyo Damage Report: Interview with an ex-Visual Kei record executive

A lot of mysteries with this interview — is there really a Satoh-san? why does he speak such colloquial English? why is he giving away all of the industry’s secrets? — but I would like to assume the information is being presented in good faith. This is a must-read article, in any case. We at least learn the kinds of things we should be looking for in order to verify the industry portrait contained within.

There are a few points that match up the Visual-kei “con” well with patterns of the larger Japanese music industry that we know exist:

• Total management company control of artists. In both Visual-kei and idol worlds, the companies hire talent as salaried employees and determine every part of the total package. While this is seen with manufactured pop stars in other countries, it is disappointing to learn that even the crazy indie rock bands in Japan are basically cookie cutter. This also proves again that the business model is forcing super fans to buy the music as one more character good rather than creating “good” songs that appeal to a wider audience. In other words, companies abuse the culturally Japanese praxis of demonstrating loyalty: consumption. The system does not just de-emphasize musical talent, but also de-emphasizes good songwriting and production. No one needs to even try.

• The entertainment industry is a massive tax-evasion scheme. With the arrests of Rising (now Vision Factory) CEO Tetsuo Taira and Avant-Garde CEO Makino on tax evasion charges in the last decade, it is clear that the entertainment business allows for — and according to Taira’s court statements, requires — massive tax evasion. Satoh-san in the interview states in concrete terms how the practice works, with padding receipts between companies as a way to launder money. A few famous indie fashion brands got in trouble for something very similar back in 2005, so this not just the music industry. Since most of this is happening on the jimusho side, major labels from giant companies (Sony and Toshiba, etc.) may not be directly participating in this. But it would be a big surprise if they did not know it was happening. The other big question is why the Japanese government allows this to continue, thus robbing itself of huge tax revenue.

• The false appearance of corporate diversity. By changing the name of labels and management companies, the Visual-kei market appears to fans as if it has healthy competition. In reality, one company basically funds the entire operation. This is also how the alleged Burning “Keiretsu” is purported to work, although with no actual above-the-board evidence, we have to trust industry insider accounts. A scan of the Oricon pages will show hundreds of little management companies, but in reality, they are all organized into larger groups led by a central management company. The only way to prove the links is to look at publishing and corporate records, but most of the super secret connections exist in a plane totally unaffected by official documentation.

• Industry practices as “secret knowledge.” The most disappointing thing about this Visual-kei interview or any insider entertainment industry gossip is that it must remain in the gray zone of knowledge. There is often circumstantial evidence that supports the ideas — for example, Suzuki Ami did disappear suddenly after a “successful” legal battle with her management company — but we never have the mass media or government giving us concrete proof that something illegal or unethical is afoot. The closest we get is the arrest of jimusho managers as the police cannot hide the arrest. But the mass media, greatly dependent upon talent for profit, would not dare expose the entire industry. Those arrested are just “bad apples.” How the Japanese entertainment industry works is full of rules and regulations that can never be made public. So we are stuck having to read suspicious accounts in third-rate publications that often do not mention full names in order to protect themselves from libel. Wikipedia Japan refuses to consider this information in its articles. The truth is essentially cast out to media limbo, while the tatemae facade remains the most legitimate narrative of how Japan works.

There is a standard protocol for Japanese record labels when their artists are arrested on drug charges or for any other anti-social acts: they pull all of the artists’ CDs from stores. When Makihara Noriyuki was arrested for amphetamines in 1999, Sony dutifully removed the singer’s records from record stops. This kneejerk reaction even applies ex post facto: when guitarist Suzuki Shigeru of ’60s hippie band Happy End was arrested for marijuana in February of this year, all the classic Happy End records — perhaps the most canonic recordings of Japanese pop music history — became unavailable through major commercial channels.

The idea is not just that these recordings are “tainted” by a drug using artist, but that companies must self-censor their catalogs to make sure that the offender does not profit during the criminal proceedings. But this behavior also conforms to a Japanese cultural principle: 「臭いものにふたをしろ」”Put a lid on things that smell.” In other words, companies want bury anything controversial as soon as possible. By removing the CDs, record labels feel like they are quietly erasing any legacy of the criminal artist’s existence.

So when Sakai Noriko was arrested for amphetamines in August, her record label Victor Entertainment — as is the convention — took all of her albums out of distribution. And in this digital age, Victor also had to remove all her songs from iTunes. But here’s where the label messed up: they forgot to remove Sakai songs that showed up on compilation albums.

Horror! There were free-floating Nori-P songs out there on iTunes. Surely the Japanese people — who we are told again and again have a low moral tolerance for drug use — rose up in outrage against Victor, Apple, and Sakai for the oversight. Or maybe in more predictable Japanese style, everyone just ignored these offending tracks.

Actually, that’s not what happened at all: Sakai’s 1995 hit “Blue Rabbit” (「青いウサギ」) was the number one song on iTunes for the week.
Continued »

At 1000 yen for 150 quickly-digested pages, Ishii Hiroyuki 石井裕之 and John W. Culver’s book on “black cold-reading,” Aru nise-uranaishi no kokuhaku あるニセ占い師の告白 (”The Cold Babble: Confessions of a Pseudo-Psychic”), was an ironic presence on the shelves earlier this year. A book with the stated purpose of teaching its readers to recognize and resist emotional manipulation, advertised with “Banned from sale?!” (発売禁止！？) in large print plus a tiny “Pick it up before it is!” (になる前に手にとってください！) alongside — not to mention the sister volume on “white cold-reading” released at the same time for the same price — well, you could be forgiven for concluding that the first lesson is to wait for it to turn up on the 105-yen shelves at Book Off.

There’s nothing wrong with the content of the Confessions. The writing is purple but not labored. The account of Culver’s early psychic wood-shedding is pointless fluff, but the sentence-by-sentence breakdown of a sample cold-reading session is a decent introduction to the topic. The most interesting thing about the book, though, is that one of its authors doesn’t exist.

“This book,” Ishii explains in the first sentence of the introduction, “Is in the form of a translation of John W. Culver’s ‘The Cold Babble: Confessions of a Pseudo-Psychic’ [...] but, in fact, this is a work of fiction by myself, Ishii Hiroyuki.” He goes on to explain (or claim) that this was one of his first ideas for writing about cold-reading (a term the katakana version of which, incidentally, Ishii appears to have trademarked), rejected by the publisher for being too “provocative,” but that he has decided to revive the idea in the hopes that it will help shock Japan out of its ongoing susceptibility to fraudulent spiritualists and ore ore scams.

Ishii is not the first Japanese author to fake a foreign nationality. Inukai Yūichi 犬飼裕一 has argued that pretending to be a foreigner in order to criticize Japanese society is “a tradition” in Japan. One of the best-known examples of this trend is Yamamoto Shichihei 山本七平, who used the pen name “Isaiah Ben-Dasan” in the 1970s to publish the Nihonjin to Yudayajin 『日本人とユダヤ人』 (”The Japanese and the Jews”) and attack Honda Katsuichi 本多勝一’s Asahi Shimbun series on the Asia-Pacific War. A few years later, Fujishima Taisuke 藤島泰輔 began his twenty-volume-plus Fushiji no kuni nippon 『不思議の国ニッポン』 (”Wonderland Japan”) series under the name “Paul Bonet.”

There are differences. “John W. Culver” is pure glamour: a fake psychic in the U.S., land of celebrity, and crime is a good if unadventurous hook. “Ben-Dasan” and “Bonet” were partly about glamour too, but more importantly, they were meant to suggest objectivity — “I have no particular stake in any Japanese culture war; here is what I think.” Ishii cheerfully reveals the truth about “Culver” in his introduction, while Yamamoto reportedly did not ever fully admit to being “Ben-Dasan”: one’s show business, the other’s sock puppetry.

Either way, it’s disappointing that Ishii decided to pound on a blue-eyed straw man like that. Surely Japan would have been better served by an exposé on cold-reading within its own borders.

The following interview originally appeared in the June 2009 issue of Japanese magazine Cyzo (previously available online, but currently unavailable; Google cached part one and two). We have published this translation without the publisher’s express permission. We do not confirm, condone, or endorse the content, but merely provide the translation as a way to view into the discourse of the Japanese printed media on the Japanese entertainment world.

In the interview, veteran entertainment reporter Honda Kei discusses Suhō Ikuo — CEO of management company Burning Production and widely understood to be the most powerful single person in the Japanese entertainment world. (He is often called the “Don of the geinoukai.”) Despite such power, Suhō almost never appears in the media, is rarely photographed, and few people outside of the industry would know his name. Many publications (and previous incarnations of his Wikipedia entry) have subtly hinted at Suhō’s alleged relationships with the so-called “underworld,” but Cyzo’s Honda interview is one of the few times where someone has made claims of this matter on the record.

Burning CEO Suhō’s True Face and Means of Power, as Seen from a Man Who Continues to Fight with the “Don”

Entertainment journalist Kei Honda is a man who continues to offer outspoken criticism of the (management company) Burning Production and its CEO Suhō Ikuo — normally said to be a “taboo of the entertainment industry.” In an entertainment mass media that is uniformly “Burning-friendly,” Honda has, up to this point, been sued five times by Burning. He also says he has been intimidated by mob members… so why does this man keep fighting with his pen?

—Mr. Honda, how many times have you been sued for slander by Burning Production’s Suhō Ikuo for writing critical articles about him?

Honda (H): I have been sued five times, for writing about Suhō’s dark associations with crime syndicates, the nature of his media control, and his true face. He demanded compensation for damages for the slander and I was sued. Out of the five, he withdrew the charge or we settled out-of-court four times. None of the suits reached final court judgment. The remaining one is currently pending in appeals court. Suhō apparently is telling people, “Even though we settled, it’s a crime of conscience that he keeps writing very similar things.” But no matter how many times I write, Suhō doesn’t ever change his ways.

—When did you first encounter President Suhō?

H: It was when I just started out as a novice writer for Shukan Post (Shogakukan), so it must have been 35-36 years ago. At the time, I found out about a sex scandal involving singer Minami Saori (currently married to Shinoyama Kishin), who was in Burning. I got a tip that a writer from Shukan Shincho got into a fight with Suhō about the incident and had his glasses broken. In order to confirm the story, I went to the Burning office and asked “Is Mr. Suhō here?” Suddenly the man who was cleaning the office wielded his mop like a sword. I remember that the mop guy was Suhō.

—Was that grievance what made you point your spear of criticism towards President Suhō?

H: No, it wasn’t anything personal. The big thing was, at that time, the owner of a big management company had told me in real grief, “The Japan Association of Music Enterprises has finally allied with the Tokyo Metropolitan Police Department to try to sever the ties between the yakuza and the entertainment world. And even though they are cleaning everything up, Suhō is doing the exact opposite.” Suhō, through wielding power, was able to further cultivate associations with the mob.

—Why does Suhō associate with the crime syndicates?

H: Maybe he likes them? When Suhō came into the entertainment world, the mob was involved in running management companies and promoting singers. So there would have been points of contact all over. And I think that world of “duty and obligations” maybe agrees with his skin. It’s just that kids look up to the entertainment world and so it must conform to social norms. We can’t allow those kinds of associations. There was a consensus in the industry to move towards getting rid of the mob, but if the leader of the industry, Burning, wasn’t following those rules, what can you do?

—Why do you think President Suhō came to be called the “Don of the Entertainment World”?

H: This is my theory, but Suhō focused on the music publishing business, and at the time, he partnered with Watanabe Masafumi (now deceased), who dominated TBS’ music shows. Suhō turned the “race” for the Japan Record Award into a business. He took the sports paper writers and music critics involved with the awards out to high-end clubs and threw them big parties on their birthdays. He gave them presents. For weddings and funerals, etc. he would send unprecedented amounts of money, and with that, he was able to create cozy relations with the entertainment media.

So all the management companies and record labels that wanted to win a Japan Record Award would rely on Suhō, and in return, he would get that singer’s master recording rights or publishing rights. And if the singer won the award, those rights would create even more money. Using the conduit to the entertainment media he cultivated at that point, he could then suppress scandals. And Suhō, who had amassed huge financial power, was able to bring in great people working for him. He would also assist aforced the music publishers in his keiretsu to give him copyrights and the entertainment companies to give him business rights, and he created a money tree. He had money, controlled the mass media, and created a real business model. If you can do that, you are absolutely “the Don.”

—As an entertainment reporter, what do you think of the mass media people who are subservient to Burning?

H: I though it was inexcusable! After all this, I quit my job at Shukan Post and became a freelancer, doing a lot of work for Tokyo Sports. The bureau chief at Tokyo Sports at that point approached me and said, “Our Culture Department is way too cozy with the management companies. So you should do as you like.” I thought, “what, am I a bullet?” No one in the Culture Dep’t liked me, but I started to cover the entertainment world. Even though the mass media knew about Suhō’s dark associations and scandals about Burning talent, they stayed quiet. I thought, if that’s the case, I will just cover it all myself and bring scandals about Burning talent to light in not just Tokyo Sports but in media like Asahi Geino (Tokuma Shoten) or Tsukuru (Tsukuru Publishing), or Hanashi no Channeru (Nihon Bungeisha).

—President Suhō never tried to win you over?

H: He did. I don’t know if it was him acknowledging defeat from my attacks, but about twenty years ago, through a friend, he had a couple of plans for conciliation. As a result, I had the chance to dine with Suhō, and for a while, we had friendly relations. I was taken to a performance by Hosokawa Takashi at the Shinjuku Koma Theatre and got to go backstage. There, I heard Suhō ask Hosokawa, “Did you greet oyabun Noda?” “Oyabun Noda” was the godfather of a huge crime syndicate. Discovering these clear associations with the mob made me realize that I just shouldn’t be hanging out with Suhō. So I separated from Suhō about a half-year later, and because of that, I was told suddenly by him, “Tomorrow I am going to wire ¥2 million to you, so could you tell me your bank account?” I refused, saying, “I have no business receiving that,” and that was it with Suhō.

—After that, how were your relations with Suhō?

H: I personally strengthened my criticism of him. When I did that, I received anonymous calls to my home. My wife picked up and the guy said, “I am a classmate’s of Suhō. Because the Anti-Organized Crime Law has made things complicated, I can’t say the name of my syndicate, but tell your husband to make nice with Suhō.” The substance of the call made it clear that it was a threat. I could not allow this intimidation of my wife, who is not involved in the industry. I eventually figured out who called, and it wasn’t his classmate, but a guy who was in one of the mob groups that he runs with. But even after that, I kept writing about scandals related to Burning. When I did that, I was finally sued for slander.

—Do you think President Suhō hates most when you write about his relations to crime syndicates?

H: Maybe he hates that, but in my memory, he has never really said that my concrete statements about his connections to the mob have no basis in fact. Basically, he insists that the entire article is slander. He sued me for my book The Crumbling of the Johnny’s Empire (『ジャニーズ帝国崩壊』) published by Rokusaisha, and in there, there is an eyewitness account that when Fifth-Generation Yamaguchi-gumi’s Lieutenant Takumi Masaru (now deceased) came to Tokyo, Suhō went to meet him frequently at the ANA Hotel in Roppongi. But that particular part was not challenged.

—From what you saw, has Suhō’s power only risen over the years?

H: They say that Suhō got scared and stopped coming to the office after the shooting incident at Burning in 2001 [where someone shot a bullet through the office window] . Around then, he purchased a golf course in Okinawa and started working as the owner. He got hooked on golf, and they said that he started to slowly lose the unifying force worthy of a Don.

But from my point of view, I just couldn’t see where he had lost power. At that time, Suhō had expanded his conduit with the financial world. He was beloved especially by a now-deceased former chairman of a giant paper company. He also created connections with powerful politicians and had a honeymoon relation with former NHK Chairman Ebizawa Katsuji. And he built up connections even with people in the judiciary. They say that Suhō’s son is even involved with the company Japan Risk Control, which employed Norisada Mamoru (who lost his job at the Tokyo High Court Counsel because of a sex scandal) as a top advisor.

When K-Dash chariman Kawamura Tatsuo came to prominence, the entertainment industry was a flutter with things like “Suhō’s power has fallen” or “the Suhō era is over,” but that’s ridiculous.

In the fuss over the marriage between Fujiwara Norika and Jinnai Tomonori last year, Suhō wielded power behind the scenes to the degree that Yoshimoto Kogyo (Jinnai’s agency) couldn’t move hand or foot. From the leaked information about their engagement to the exclusive live broadcast rights given to Nihon Television, that was all Suhō’s own work. I wrote about this in the magazine Kami no Bakudan (”Paper Bomb”, Rokusaisha), which brings us to the fifth suit against me I mentioned earlier, currently pending. Just as always, Suhō sues with legal means those who cannot be controlled by the carrot and the stick. But the fact that Suhō has come to do it like this, I think is a reason why the mass media succumbs to him.

I love the entertainment world and all the people who work hard so hard in it. But I don’t plan on dropping my pen as long as the industry is being controlled by dirty people.