The Jimusho System: Part One

jimusho

Each country or cultural region has a uniquely-structured industry responsible for producing, promoting, and distributing the products that make up what we consider “pop culture.” In the case of Japan, there is a single organizational category most responsible for the form and content of pop culture: the artist management company, called colloquially jimusho (“office.”) The jimusho wield a powerful cultural influence on all fields that require performers — television (variety and drama), advertising, music, modeling, gravia, and films.

I will argue in this series that much of the content produced in these specific fields conforms to the business needs of artist management companies much more than it is created in response to audience desires. The opposite is also true: Non-jimusho controlled fields such as manga and indie music have enjoyed much more freedom of expression. In the case of manga, placement of certain titles within magazines is often tied directly to consumer feedback, meaning that competition is alive and well and consumers play a large role in guiding the industry.

With this in mind, we aim here to get a full understanding of the jimusho system in order to understand the structure in which Japanese popular culture is produced. Seeing that there is little written formally about the jimusho, we offer this multi-part series on Japanese artist management companies.

A note: This series is not meant as an “exposé” but a collection of the most reliable information about a relatively secretive industry for the purpose of sociological and business analysis. We welcome any corrections and additions.

Part I – What are the Jimusho? Roles and Labor Relations

The main role of the jimusho is essentially to “manage” the careers and schedules of artists, entertainers, athletes, and celebrities. They, however, claim a much deeper hold on the industry than simple management. The jimusho create stars much more than they just help maintain their fame. The stronger jimusho plan out every part of the performer’s persona, style, mannerism, and career. Most jimusho also have publishing wings, creating long-term revenue streams from songwriting related to their stars. Many idol management companies — such as Johnny’s Jimusho — finance and produce the master recordings of their singers, relegating record companies to pure distribution roles. This also means the jimusho can capture a large percentage of money made from CD sales.

The first important thing to understand about Japanese jimusho is the relation between labor and management. These companies are sometimes called “agencies” but they do not normally use “agent relations” — i.e., where stars hire the jimusho to act on their behalf. In the United States, William Morris and CAA perform agent services for 10% of the deals they broker, but stars have the ultimate power in that specific relationship as they are allowed to change agents or agencies at any time.

Japanese jimusho, on the other hand, hire their talent as salaried workers. They pay their “employees” a monthly salary, which usually starts at the relatively low ¥200,000 and can be re-negotiated on a yearly basis. (That being said, many famous stars have not been able to significantly raise their salaries to match the revenues they have brought to the company.) In exchange for the salaries, the artist relinquishes rights to 100% of their media appearance fees, copyright royalities, publishing payments, and any other income. Yes, 100%. If an artist secures a lucrative commercial contract, for example, this will not be reflected in his/her salary as any kind of bonus.

Management companies claim rights to this income, however, on the logic that they invest large sums in building up a young star. Hiroshi Aoyagi, author of Islands of Eight Million Smiles: Idol Performance and Symbolic Production in Contemporary Japan notes that the price of producing an “idol” singer can cost upwards of ¥30-40 million. The companies provide new talent (although most often charge for) lessons in singing, acting, dancing, manners, speech, and other skills required for celebrity status. Jimusho create appealing stage names, change appearances (sometimes even fronting money for plastic surgery), and provide clothing and cosmetics most flattering to the talent. Only when the talent makes their formal debut does the company see any returns. Therefore this high risk business model requires that all eventual income go directly to the management company.

Now many stars are able to negotiate an income increase in light of greater sales, but those who cannot unfortunately are not able to move to a different management company. While stars in the United States can change their agents and personal managers at a whim, Japanese stars cannot freely move management companies. In my own survey of 1300 popular musicians between 1985 and 2004, only around two dozen changed management companies. In other words, it is not a free market where Japanese stars can look for the best management deal. It is a “closed system.”

How do the jimusho keep stars in their stables? As a way to ensure that talent do not leave for other agencies for better deals, the jimusho have informal agreements to blacklist any talent who “defect” to other companies or go independent. With each star being an “investment” — both in terms of training but also of use of the management companies’ established media and industry connections to become famous — the jimusho have an economic incentive to curb their talent’s mobility. This secures profitability for their initial investment.

There is only one accepted way of changing jimusho: moving up to a more powerful organization. Horizontal movement or going independent are essentially verboten. Larger jimusho, however, can steal talent from smaller ones. We saw this with Kanno Miho, for example, leaving the small Tani Promotion to enter big player Kenon.

Like most aspects of the “closed” jimusho world, this blacklist is rarely detailed in specific terms. The case of mega-star Suzuki Ami, however, offered a very strong example of the blacklist in action. As reported by Steve McClure in Billboard, Suzuki attempted to leave her management company AG Communications after its CEO Yamada Eiji was arrested for tax evasion. Her parents cited “damage to her reputation” and received legal approval to break her contract with AG. Despite the legal right to go independent, the industry appeared to have conspired behind-the-scenes to punish her actions. All her advertising contracts mysteriously dried up, and later when she released her own music, she could not find basic distribution for the CDs nor television airplay. In effect, she was frozen out of the industry. She only came back in once she signed a new deal years later with Avex Entertainment. Not all blacklists are permanent, but they can “disappear” a star right at his/her peak, which is normally a death blow to a long-term career. Suzuki Ami never really recovered.

Cabal-like blacklists like this fail in most markets because there is such high incentive for companies to “break” the agreement and steal the profitable talent. The strongest jimushos’ power over the market, however, may be adequate to scare away anyone who wishes to scoop up ronin talent. And the blacklisting may not require wholly negative action. For example, YouTube star Magibon recently made allegations that her former jimusho would call up and offer Magibon’s clients their pick of the agency’s stable of famous stars to work in the place of Magibon. This could be considered a “positively-reinforced” blacklist.

The end result of this labor relation between talent and their jimusho is that the management company has full control over their salaried employees. And with the jimusho world working together to discourage movement, talent cannot use labor mobility as a way to break the agencies’ power. And with investments into master tape production, jimusho do not just hold power of their talent but within the industry as a whole. We will look at the source of jimusho power in later installments.

Next time we will look at broader organizational characteristics of jimusho: specifically, small size units structured into keiretsu hierarchies with a single company at the top of the ladder.

W. David MARX
April 5, 2010

W. David Marx (Marxy) — Tokyo-based writer and musician — is the founder and chief editor of Néojaponisme.

Visual-Kei Expose

visualkei

Tokyo Damage Report: Interview with an ex-Visual Kei record executive

A lot of mysteries with this interview — is there really a Satoh-san? why does he speak such colloquial English? why is he giving away all of the industry’s secrets? — but I would like to assume the information is being presented in good faith. This is a must-read article, in any case. We at least learn the kinds of things we should be looking for in order to verify the industry portrait contained within.

There are a few points that match up the Visual-kei “con” well with patterns of the larger Japanese music industry that we know exist:

• Total management company control of artists. In both Visual-kei and idol worlds, the companies hire talent as salaried employees and determine every part of the total package. While this is seen with manufactured pop stars in other countries, it is disappointing to learn that even the crazy indie rock bands in Japan are basically cookie cutter. This also proves again that the business model is forcing super fans to buy the music as one more character good rather than creating “good” songs that appeal to a wider audience. In other words, companies abuse the culturally Japanese praxis of demonstrating loyalty: consumption. The system does not just de-emphasize musical talent, but also de-emphasizes good songwriting and production. No one needs to even try.

• The entertainment industry is a massive tax-evasion scheme. With the arrests of Rising (now Vision Factory) CEO Tetsuo Taira and Avant-Garde CEO Makino on tax evasion charges in the last decade, it is clear that the entertainment business allows for — and according to Taira’s court statements, requires — massive tax evasion. Satoh-san in the interview states in concrete terms how the practice works, with padding receipts between companies as a way to launder money. A few famous indie fashion brands got in trouble for something very similar back in 2005, so this not just the music industry. Since most of this is happening on the jimusho side, major labels from giant companies (Sony and Toshiba, etc.) may not be directly participating in this. But it would be a big surprise if they did not know it was happening. The other big question is why the Japanese government allows this to continue, thus robbing itself of huge tax revenue.

• The false appearance of corporate diversity. By changing the name of labels and management companies, the Visual-kei market appears to fans as if it has healthy competition. In reality, one company basically funds the entire operation. This is also how the alleged Burning “Keiretsu” is purported to work, although with no actual above-the-board evidence, we have to trust industry insider accounts. A scan of the Oricon pages will show hundreds of little management companies, but in reality, they are all organized into larger groups led by a central management company. The only way to prove the links is to look at publishing and corporate records, but most of the super secret connections exist in a plane totally unaffected by official documentation.

• Industry practices as “secret knowledge.” The most disappointing thing about this Visual-kei interview or any insider entertainment industry gossip is that it must remain in the gray zone of knowledge. There is often circumstantial evidence that supports the ideas — for example, Suzuki Ami did disappear suddenly after a “successful” legal battle with her management company — but we never have the mass media or government giving us concrete proof that something illegal or unethical is afoot. The closest we get is the arrest of jimusho managers as the police cannot hide the arrest. But the mass media, greatly dependent upon talent for profit, would not dare expose the entire industry. Those arrested are just “bad apples.” How the Japanese entertainment industry works is full of rules and regulations that can never be made public. So we are stuck having to read suspicious accounts in third-rate publications that often do not mention full names in order to protect themselves from libel. Wikipedia Japan refuses to consider this information in its articles. The truth is essentially cast out to media limbo, while the tatemae facade remains the most legitimate narrative of how Japan works.

W. David MARX
March 4, 2010

W. David Marx (Marxy) — Tokyo-based writer and musician — is the founder and chief editor of Néojaponisme.

Kyabajo Japan

Kyabajo

The publication of the magazine Koakuma Ageha in 2005 sent a shock-wave through Japanese society: when did cabaret-club hostesses become socially accepted to the degree that they have their own widely-available fashion magazine? And when did “kyabakura girl” become a glamorous and enviable occupation for young women? The answers to these questions were not apparent. And since the Japanese media is not allowed to talk about trends in terms of socioeconomic class or subculture, Koakuma Ageha‘s popularity gave the impression that all young women, no matter the family background, have suddenly clamored to work nights in Kabukicho.

Enter market researcher Miura Atsushi, who started looking at the why’s of the phenomenon. Back in the 1990s, Miura worked for shopping building PARCO‘s think-tank Across, where his job was to pontificate on the latest consumer trends and social movements to keep corporate clients in touch with the “leading-edge.” Now with the sharp decline of art-infused, cutting-edge consumer culture, Miura has turned his eye to heavier and less optimistic social issues. The popularity of his 2005 book Karyū Shakai (『下流社会』, “Downwardly-Mobile Society”) provided the media sphere with an easy way to bring up the slightly-taboo topic of Japan’s growing income divide. The credibility of Miura’s claims relies on his simple methodology: his conclusions mostly come straight from data analysis, based on his company Cultural Studies‘s large-scale youth surveys. Unlike the other pop cultural theoreticians, Miura is just “reporting the survey results” — an inductive antidote to the wilder and generally-unprovable “latent desire” pontificating of formal sociologists like Miyadai Shinji.

Miura’s latest book is Onna ha naze kyabakurajō ni naritai no ka? 『女はなぜキャバクラ嬢になりたいのか?』 — “Why Do Women Want to Become Kyabajō?” He took interest in the topic after conducting a mobile phone survey in 2007 for the advertising firm Standard Tsushinsha on the topic of “Generation Z” — Japanese aged 15 to 22. The survey asked young women, “What profession do you want to do/which job would you like to try doing?” (「なりたい職業、してみたい仕事」). He was shocked to find that “kyabajō (cabaret club girl) / hostess” ranked at #9 with 22.3%. Thinking this must be some statistical fluke, Miura chartered another survey of the same demographic in 2008, but he got nearly the same result: the kyabajō / hostess category came in at #12 with 20.5%. In short, one-fifth of young Japanese women aged 15 to 22 apparently hoped to work in the mizu shōbai industry. When he took a similar survey of women in “Generation Y” (age 25 to 32) for comparison, he found that only 9.1% had either wanted or still want to try out the hostess profession. Miura came to the conclusion that there has been a recent social shift toward wanting to work in this sector and started on specific research towards the topic.

The premise of the book — that young women have increased desire to become hostesses and kyabajō — is obviously controversial, and there has been some backlash against Miura’s statistical methods, best outlined in the Amazon review section for the book. Most criticism focuses on the fact that women in the survey could freely check as many occupations as they pleased, thus not proving they “want” to become hostesses as much are “would be fine with it.” To Miura’s credit, however, he fleshes out the hard data by interviewing 32 actual kyabajō and kyabajōs-in-training, and nothing about their stories seems to contradict his general conclusions on the phenomenon.

Even taking the possible survey biases into account, Miura’s results do match up with multiple clues in the broader pop culture that the hostess profession has become more socially-acceptable in the last decade. Prime time television dramas like Jotei follow the exploits of hostesses without any moral judgment on their line of work. Popular manga in mass market weekly magazines take up the challenge of young hosts and hostesses aiming to become “#1″ with the same narrative tone as if they were in an amateur band aiming for the top of the pops. Coffee advertisements offer quotes from hosts to convince consumers about the product’s value. The aforementioned popular magazine Koakuma Ageha has transformed real-life kyabajō into elegant fashion leaders and lifestyle models for the gyaru community.

Of course, the actual situation is much more complicated than “all Japanese girls want to become hostesses.” Miura is able to build a very specific demographic and psychographic profile of young kyabajō and kyabajō-wannabes, illustrating exactly which subset of Japanese society is most contributing to this growing labor sector. He found that kyabajō are most likely to have the following characteristics:

  • low socioeconomic background
  • low level of education
  • moved to Tokyo from small villages in outlying prefectures (in the case of Tokyo, most hostesses are from the Tohoku region)
  • high rate of parental divorce (double the rate of the total survey sample)
  • hate being in their school, their own house, their own room, or their own living room (especially compared to those who want to become government workers)
  • are confident about their looks
  • strongly dependent on men
  • comfortable with traditional gender roles
  • hate their moms, like their dads
  • read magazines Egg and Koakuma Ageha
  • love the music of Hamasaki Ayumi

This list almost perfectly illustrates the profile of a single Japanese socioeconomic class-bound taste culture: namely, the “yankii” taste culture situated in lower-middle and working-class communities outside of Tokyo. Many of the above factors — divorce rate and socioeconomic background, for example — are well-known to be correlated. The embrace of “traditional” values such as gender role division and dependence on males could also be posited to be more associated with a certain social environment and education level. And when Miura asked women in the survey whether they wanted to “break the rules,” the hostess set generally answered in the negative. (Those who want to work in the sex industry, in comparison, were affirmative on the question.) The data’s “typical” kyabajō does not see the profession as a “rebellion” against community mores, but as a logical extension of her teenage lifestyle and limited career opportunities.

To explain why this specific group of women has embraced the kyabajō profession as a legitimate career, Miura mainly focuses upon structural economic factors. First and foremost, women are no longer able to secure a middle-class existence for themselves solely by marrying a man with a full-time job. During the Lost Decade, writes Miura, the steady dismantling of the corporate safety net meant men could no longer provide economic stability for their wives and girlfriends. Furthermore, even if women want to work themselves, they have had a particularly hard time becoming sei-shain “regular employees” in the recessionary environment. These conditions have created more pressure for women to establish financial independence, but for women with low levels of education and low social capital (both the result of non-urban working-class backgrounds), kyabajō is one of the few jobs that can provide high incomes and independence at a young age.

The women’s economic necessity for hostessing is reflected in their fiduciary behavior. Contrary to popular dismissals of kyabajō as soullessly selling their sexual dignity to buy foreign luxury goods, the kyabajō interviewed by Miura for the book claim they are mostly saving the money for the future. (The average salary seems to be around ¥6,000,000 a year, which is very good for a 20-something but not extravagant.) Most acknowledge that they only have a limited time in this particular industry and are trying to create a nest-egg for the future. Some even send money home to their parents. Although this parallel is a bit loaded, the idea of sending money back to parents almost perfectly echoes the pre-war system of prostitution where poor farmers’ daughters would be sold off to brothels to help their parents pay-off debts. Surely cabaret clubs are not as extreme in terms of labor duties as brothels, but children earning money for the household has been taboo amongst the middle-class for at least the last 100 years.

Miura’s profile of hostesses also clearly delineates the cultural tastes of the profession’s leading demographic group. We receive the rich detail that hostess-wannabes read the magazine Egg — a glimpse into pre-kyabajō cultural affiliation. Egg is the quintessential “deep gyaru” magazine — for the ganguro yankii wing of the fashion movement rather than the part that touches upon middle-class mass style (like Popteen). Egg readers are disproportionally based in places other than Tokyo, so the profile of the kyabajō seems to almost perfectly match that of the female yankii — women with a particular set of cultural and sexual values who mostly live in non-urban prefectures. Girls who read softer fashion magazines like non•no or arty high-fashion magazines like Spur are apparently not hostess material, which makes logical sense. The values of the gyaru subculture — in terms of sexuality, future hopes, and gender dynamics — are much more conducive to mizu shobai than any others.

Miura describes the cabaret club itself quite pithily as “theme park of traditional gender roles.” In an age where men have to actually make an effort in personal presentation and manners to win over possible girlfriends and can no longer sexually harass secretaries in the workplace, the kyabakura provides men with a chance to return to a much simpler time, before women became educated, independent, judgmental, aggressive, and demanding. Kyabakura and hostess clubs offer men increasingly-rare female adulation for a simple payment. They can be drunk, loud, obnoxious, and speak with toxic tobacco-scarred breath, but the hostesses are required to treat them like kings — just like an idealized recreation of the good ol’ days.

Many women, however, consider the hostess job no harder than desk work, and in particular, enjoy the fact that their job allows them to dress up in a glamorous way and find constant “acknowledgment” from the opposite sex. Miura suggests that kyabakura provides these women, who never succeeded at school and had a rough home life, the self-confirmation that they are good at something for the first time. They feel respected by customers and can work towards finding a wealthy spouse in the customer base.

Most hostesses — perhaps in a reflection of classic yankii values — want to marry at a relatively young age, and the pages of Koakuma Ageha are filled with perky confessionals from divorced 20-something mothers with multiple young children who work at kyabakura to support their families. For the hostess looking for a husband at work, however, things are not always so easy. Miura claims that one of the reasons so many mizu shobai girls spend their hard-earned money on host clubs is that hosts are the only men in their lives who will promise to marry them. Of course, promising matrimony is a core duty of the host job, but the hostesses can walk away sated that night at least.

Miura sees this rise in the number of hostesses as part of a broader trend for society: youth’s desire to continue their cultural lifestyle into adulthood. In his survey comparison between Generation Z and Generation Y, he found that the latest crop of young men and women are desperate to become singers, actors, and models. Generation Y was much more realistic and seemed content on more “serious” jobs. In the past, Japanese society’s high toleration of youth culture stemmed directly from the social contract that youth would abandon all cultural activities at employment (usually aged 23 for white collar, earlier for blue collar). Now that companies cannot offer youth the previous level of benefits for “going straight,” most youth without long-term career prospects are choosing to bring their youth style into adulthood. The gyaru pioneered this social change, and now one of the few growth fashion markets is gyaru brand clothing made for mothers and their young children. Oddly, the gyaru still believe in early marriage and early childbirth, but they have abandoned the lack of fun and glamour formerly associated with adult responsibility.

So there is a “kyabajō segment” of young women, mostly corresponding to the gyaru/yankii subculture. Young college students and daughters from “good families” are well-known to work part-time or occasionally at cabaret clubs, but the “career girls” most definitely fit a specific subcultural affiliation. That understood, does this really mean something for society? Haven’t the working and lower classes been historically been the suppliers for the sex industry and the mizu shobai? If we believe the Miura evidence and analysis, economic conditions have deteriorated to the degree that a certain segment of women are electing to work a relatively-degrading job in order to maintain a middle-class level of income. But as the book suggests, the profession itself is not as dire or exploitative as say, the pre-war brothel system. Girls make the choice to join and can essentially quit whenever they want. Prostitution is less ambivalently bad; hostessing can be dangerous and demeaning, but in theory, there are protections in place to keep it from being sexual slavery.

That being said, the high salary for hostessing — in light of low education and no skills — should be our first clue that employers are compensating for something negative in the work duties. First and foremost, the job leads to no long-term career nor builds any portable skills. So while a clerking position pays little in its 20s, women can move up the ladder to a certain degree in their 30s and 40s to make a better salary. Hostesses have at most, a decade at the job and then cannot use that experience for anything else (other than being a “mama” perhaps). And exceptions aside, the hostess work generally degrades the labor and social value of the woman. The stigma has been reduced in recent years, but in most cases, hostessing can be a “scandalous” past background in a way that “secretary” never could. The kyabajō job also does not build strong social capital: working in Kabukicho means running around with yakuza, touts, and pimps, who are low on valuable social capital themselves. (There is also the issue that being a “kept woman” rather than a wife, which we can assume is a common path for many hostesses and kyabajō, means no legal rights to property from their partner.)

These facts tends to discount the “economic empowerment” argument, that the hostess business is a nice welfare system that transfers money from corporations (through entertainment budgets) and middle-class men to working-class women. And even in this model, those with power and capital are abusing their position to win special conditions from the recipients. Women can only receive these funds if they are young and willing to act out a form of sexually-charged subservience. In a more “fair” economic system, there would be high-paying jobs for women not conditional on indulging men. Yes, any job in the hierarchical white collar Japanese corporate system means hiding personal feelings to please the whims of the boss, but in an office atmosphere, this is not predicated on sexual gratification nor strict sexual division (women pleasing men).

But could the popularity of kyabakura amongst men be a good sign? The fact that men must pay high fees in order to receive unconditional treatment from kyabajō means that women are not willing to act accordingly in “real life.” The better solution, of course, would be a mass move away from the kind of childish misogyny that fuels the hostess industry, but Japanese men have shown long-term resistance to the new gender values (or at least tolerance) that have come to be strongly rooted in the rest of the post-industrial world. The word “feminist” in Japan does not even mean “one who believes in gender equality”: it means “one who is nice to women.” It appears that kindness to the second sex is still a radical idea.

Miura’s research has been and will continued to be challenged. Some times for legitimate reasons, but there will always be serious resistance from men to a re-conception of the hostess/kyabakura industry as a site of class exploitation. Flirting is more fun when you don’t think the girls are sending the money back home to support their poor family in some tiny Hokkaido fishing village. The “greedy girls who want Louis Vuitton bags” myth created a comfortable equality of sin: men would go to hostess clubs out of lust, women would work there out of avarice. But nothing about Miura’s research should be surprising or controversial. Japan has a long history of hostess-like institutions — from geisha to the cafe waitresses of the 1920s — and the lower classes have always been the main supply of labor. But now thanks to magazines like Koakuma Ageha, these girls are no longer invisible. They have their own world, own style, and own values. The only thing new is that they are succeeding in making this lifestyle seem appealing for those not predestined to end up there.

W. David MARX
August 11, 2009

W. David Marx (Marxy) — Tokyo-based writer and musician — is the founder and chief editor of Néojaponisme.

Free Noriko Sakai

Free Noriko Sakai

Team NÉOJAPONISME
August 10, 2009

Team Néojaponisme are a-okay. Thanks for asking.

Honda Kei Interview in Cyzo

Honda Kei in Cyzo

The following interview originally appeared in the June 2009 issue of Japanese magazine Cyzo (previously available online, but currently unavailable; Google cached part one and two). We have published this translation without the publisher’s express permission. We do not confirm, condone, or endorse the content, but merely provide the translation as a way to view into the discourse of the Japanese printed media on the Japanese entertainment world.

In the interview, veteran entertainment reporter Honda Kei discusses Suhō Ikuo — CEO of management company Burning Production and widely understood to be the most powerful single person in the Japanese entertainment world. (He is often called the “Don of the geinoukai.”) Despite such power, Suhō almost never appears in the media, is rarely photographed, and few people outside of the industry would know his name. Many publications (and previous incarnations of his Wikipedia entry) have subtly hinted at Suhō’s alleged relationships with the so-called “underworld,” but Cyzo‘s Honda interview is one of the few times where someone has made claims of this matter on the record.


Cyzo – June 2009 Issue

Burning CEO Suhō’s True Face and Means of Power, as Seen from a Man Who Continues to Fight with the “Don”

Entertainment journalist Kei Honda is a man who continues to offer outspoken criticism of the (management company) Burning Production and its CEO Suhō Ikuo — normally said to be a “taboo of the entertainment industry.” In an entertainment mass media that is uniformly “Burning-friendly,” Honda has, up to this point, been sued five times by Burning. He also says he has been intimidated by mob members… so why does this man keep fighting with his pen?

—Mr. Honda, how many times have you been sued for slander by Burning Production’s Suhō Ikuo for writing critical articles about him?

Honda (H): I have been sued five times, for writing about Suhō’s dark associations with crime syndicates, the nature of his media control, and his true face. He demanded compensation for damages for the slander and I was sued. Out of the five, he withdrew the charge or we settled out-of-court four times. None of the suits reached final court judgment. The remaining one is currently pending in appeals court. Suhō apparently is telling people, “Even though we settled, it’s a crime of conscience that he keeps writing very similar things.” But no matter how many times I write, Suhō doesn’t ever change his ways.

—When did you first encounter President Suhō?

H: It was when I just started out as a novice writer for Shukan Post (Shogakukan), so it must have been 35-36 years ago. At the time, I found out about a sex scandal involving singer Minami Saori (currently married to Shinoyama Kishin), who was in Burning. I got a tip that a writer from Shukan Shincho got into a fight with Suhō about the incident and had his glasses broken. In order to confirm the story, I went to the Burning office and asked “Is Mr. Suhō here?” Suddenly the man who was cleaning the office wielded his mop like a sword. I remember that the mop guy was Suhō.

—Was that grievance what made you point your spear of criticism towards President Suhō?

H: No, it wasn’t anything personal. The big thing was, at that time, the owner of a big management company had told me in real grief, “The Japan Association of Music Enterprises has finally allied with the Tokyo Metropolitan Police Department to try to sever the ties between the yakuza and the entertainment world. And even though they are cleaning everything up, Suhō is doing the exact opposite.” Suhō, through wielding power, was able to further cultivate associations with the mob.

—Why does Suhō associate with the crime syndicates?

H: Maybe he likes them? When Suhō came into the entertainment world, the mob was involved in running management companies and promoting singers. So there would have been points of contact all over. And I think that world of “duty and obligations” maybe agrees with his skin. It’s just that kids look up to the entertainment world and so it must conform to social norms. We can’t allow those kinds of associations. There was a consensus in the industry to move towards getting rid of the mob, but if the leader of the industry, Burning, wasn’t following those rules, what can you do?

—Why do you think President Suhō came to be called the “Don of the Entertainment World”?

H: This is my theory, but Suhō focused on the music publishing business, and at the time, he partnered with Watanabe Masafumi (now deceased), who dominated TBS’ music shows. Suhō turned the “race” for the Japan Record Award into a business. He took the sports paper writers and music critics involved with the awards out to high-end clubs and threw them big parties on their birthdays. He gave them presents. For weddings and funerals, etc. he would send unprecedented amounts of money, and with that, he was able to create cozy relations with the entertainment media.

So all the management companies and record labels that wanted to win a Japan Record Award would rely on Suhō, and in return, he would get that singer’s master recording rights or publishing rights. And if the singer won the award, those rights would create even more money. Using the conduit to the entertainment media he cultivated at that point, he could then suppress scandals. And Suhō, who had amassed huge financial power, was able to bring in great people working for him. He would also assist aforced the music publishers in his keiretsu to give him copyrights and the entertainment companies to give him business rights, and he created a money tree. He had money, controlled the mass media, and created a real business model. If you can do that, you are absolutely “the Don.”

—As an entertainment reporter, what do you think of the mass media people who are subservient to Burning?

H: I though it was inexcusable! After all this, I quit my job at Shukan Post and became a freelancer, doing a lot of work for Tokyo Sports. The bureau chief at Tokyo Sports at that point approached me and said, “Our Culture Department is way too cozy with the management companies. So you should do as you like.” I thought, “what, am I a bullet?” No one in the Culture Dep’t liked me, but I started to cover the entertainment world. Even though the mass media knew about Suhō’s dark associations and scandals about Burning talent, they stayed quiet. I thought, if that’s the case, I will just cover it all myself and bring scandals about Burning talent to light in not just Tokyo Sports but in media like Asahi Geino (Tokuma Shoten) or Tsukuru (Tsukuru Publishing), or Hanashi no Channeru (Nihon Bungeisha).

—President Suhō never tried to win you over?

H: He did. I don’t know if it was him acknowledging defeat from my attacks, but about twenty years ago, through a friend, he had a couple of plans for conciliation. As a result, I had the chance to dine with Suhō, and for a while, we had friendly relations. I was taken to a performance by Hosokawa Takashi at the Shinjuku Koma Theatre and got to go backstage. There, I heard Suhō ask Hosokawa, “Did you greet oyabun Noda?” “Oyabun Noda” was the godfather of a huge crime syndicate. Discovering these clear associations with the mob made me realize that I just shouldn’t be hanging out with Suhō. So I separated from Suhō about a half-year later, and because of that, I was told suddenly by him, “Tomorrow I am going to wire ¥2 million to you, so could you tell me your bank account?” I refused, saying, “I have no business receiving that,” and that was it with Suhō.

—After that, how were your relations with Suhō?

H: I personally strengthened my criticism of him. When I did that, I received anonymous calls to my home. My wife picked up and the guy said, “I am a classmate’s of Suhō. Because the Anti-Organized Crime Law has made things complicated, I can’t say the name of my syndicate, but tell your husband to make nice with Suhō.” The substance of the call made it clear that it was a threat. I could not allow this intimidation of my wife, who is not involved in the industry. I eventually figured out who called, and it wasn’t his classmate, but a guy who was in one of the mob groups that he runs with. But even after that, I kept writing about scandals related to Burning. When I did that, I was finally sued for slander.

—Do you think President Suhō hates most when you write about his relations to crime syndicates?

H: Maybe he hates that, but in my memory, he has never really said that my concrete statements about his connections to the mob have no basis in fact. Basically, he insists that the entire article is slander. He sued me for my book The Crumbling of the Johnny’s Empire (『ジャニーズ帝国崩壊』) published by Rokusaisha, and in there, there is an eyewitness account that when Fifth-Generation Yamaguchi-gumi’s Lieutenant Takumi Masaru (now deceased) came to Tokyo, Suhō went to meet him frequently at the ANA Hotel in Roppongi. But that particular part was not challenged.

—From what you saw, has Suhō’s power only risen over the years?

H: They say that Suhō got scared and stopped coming to the office after the shooting incident at Burning in 2001 [where someone shot a bullet through the office window] . Around then, he purchased a golf course in Okinawa and started working as the owner. He got hooked on golf, and they said that he started to slowly lose the unifying force worthy of a Don.

But from my point of view, I just couldn’t see where he had lost power. At that time, Suhō had expanded his conduit with the financial world. He was beloved especially by a now-deceased former chairman of a giant paper company. He also created connections with powerful politicians and had a honeymoon relation with former NHK Chairman Ebizawa Katsuji. And he built up connections even with people in the judiciary. They say that Suhō’s son is even involved with the company Japan Risk Control, which employed Norisada Mamoru (who lost his job at the Tokyo High Court Counsel because of a sex scandal) as a top advisor.

When K-Dash chariman Kawamura Tatsuo came to prominence, the entertainment industry was a flutter with things like “Suhō’s power has fallen” or “the Suhō era is over,” but that’s ridiculous.

In the fuss over the marriage between Fujiwara Norika and Jinnai Tomonori last year, Suhō wielded power behind the scenes to the degree that Yoshimoto Kogyo (Jinnai’s agency) couldn’t move hand or foot. From the leaked information about their engagement to the exclusive live broadcast rights given to Nihon Television, that was all Suhō’s own work. I wrote about this in the magazine Kami no Bakudan (“Paper Bomb”, Rokusaisha), which brings us to the fifth suit against me I mentioned earlier, currently pending. Just as always, Suhō sues with legal means those who cannot be controlled by the carrot and the stick. But the fact that Suhō has come to do it like this, I think is a reason why the mass media succumbs to him.

I love the entertainment world and all the people who work hard so hard in it. But I don’t plan on dropping my pen as long as the industry is being controlled by dirty people.

Team NÉOJAPONISME
June 18, 2009

Team Néojaponisme are a-okay. Thanks for asking.