Moji Salvage 13
The latest in a series of visual excerpts from the out-of-print book 和英文字レタリング (Japanese and English Lettering) by Tsunetoshi Hurusawa (古沢恒敏), a collection of assorted lettering styles culled from history.
Originally published in 1978, the book is a great study of lettering used by typical “fancy”/ファンシー businesses — mainly cafés, “snack bars”, cake shops, and assorted 1950s-1990s service-oriented businesses. A number of the lettering styles within the book became the blueprints for these types of businesses’ lettering.
『和英文字レタリング』 is a great compendium of work that helps explain much of the Tokyo letterscape of recent history. This visual series will continue in weekly installments.
February 25, 2009 at 4:15 pm
I have been following the “Moji salvage” series with great interest – thanks for digging this up.
One question: Is there a way to display a page that lists all installments of this series, and only them? The categories are too broad for this.
Thanks again!
February 25, 2009 at 9:33 pm
http://neojaponisme.com/category/features/moji-salvage/
February 26, 2009 at 4:37 am
I’m also enjoying this, thanks for the work.
March 2, 2009 at 1:48 am
Ah, thanks! (And now: a way to get all installments on one page, perhaps? :-))